Din Amri

Din Amri is a product designer and builder working at the intersection of football, data, and storytelling. Through G90L, he explores grassroots football not as content, but as a system — mapping how players develop, how environments shape them, and how structure and access influence outcomes. His approach draws from design thinking, pattern recognition, and a long-standing curiosity about how things actually work beneath the surface.

Rather than focusing on the elite layer of the game, his work centres on the 99% — the players, clubs, and communities that form the foundation of football. From building frameworks like the Pitch Access Index to documenting journeys through the Grassroots Atlas, his aim is to create clarity where there is noise. Not to tell stories for attention, but to build a way of seeing the game that others can use, question, and expand over time.